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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. The inconsistency throws everything off and makes it difficult to determine if the...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Additionally, by adapting to more conversational/natural search pattern...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...