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  1. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The Misdirected Attack on Search Engine Optimizers That's what you call search-engine optimization, or SEO. Anyway, that's what tricks like keyword stuffing, paid links, and anchor text spam are to the people who work every day in search engine...

  2. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    My sympathy goes out to the search engine optimizers for large media companies. Earlier today, in my post "Pew Internet Project Describes the State of Online News as Moving Target," I suggested that marketers attend the sessions on "News Search...

  3. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Today's profit optimizers want to know which conversions are high value and which are low value, so that they may quickly make crucial decisions. One of our clients, Vintage Tub and Bath, utilized profit optimization strategies to get much smarter...

  4. SES New York is SEO Conference for Search Engine Optimizers

    Here are some samples of the sessions and workshops that should appear to search engine optimizers: And there will be plenty of content at SES New York 2009 for budding search engine optimization specialists and experienced SEO consultants to see...

  5. SES New York Veterans Don't Need No Schedule Optimization

    Tomorrow, we'll look at the sessions for search engine optimizers. With Search Engine Strategies getting underway next week, veterans of SES New York don't need no stinking schedule optimization services -- even if I do offer them for free.

  6. Matt McGowan Quoted in BusinessWeek Article about SEO Jobs

    Levisohn wrote, "Among the jobs showing growth as the unemployment rate hits 7.2%: search engine optimizers. Meanwhile, if companies are looking for search engine optimizers, link builders and SEO copywriters, they will find thousands of them...