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  1. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Full-spectrum optimization for content creators means:

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Google said the latest update would make local search more closely mimic traditional organic rankings. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. With this bid optimization for Shopping campaigns, DoubleClick says brands...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Site Search. Commercial investigation" makes up about 10 percent of...