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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Where Content and Optimization Meet: The Point of Creativity Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Like any other optimization effort, there's a laundry list of technical considerations and strategizing to...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  6. Easy Landing Page Testing Using DoubleClick Search

    Landing page testing should be near the top of your list for optimization techniques – it's a no-brainer and can be incredibly insightful. When you're ready to launch the test, open DoubleClick Search and navigate to the Keywords tab, where you can...

  7. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  8. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO...

  9. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    And with that, "tracking and optimization of RLSA is simplified even further. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads...

  10. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Many terms are used within the search industry. So let's look at some of the most commonly misunderstood terms in...