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  1. Critical Thinking for the Discerning SEO [eBook Review]

    Contributors come from all over the globe and reflect different specialism within SEO and closely related disciplines and are Alan Bleiweiss, Andrea Scarpetta, Andrew Bleakley, Anthony Verre, Barry Adams, Dana Lookadoo, Danny Sullivan, Dean...

  2. SEO Standards Signal the Maturing of Our Industry

    I recently covered Jill's session at SMX for the Search Engine Roundtable blog, and she and her co-speaker, Heather Lloyd Martin, essentially gave the same presentation they've been giving for years about creating content with search engines in mind.

  3. Pricing Models for the Small SEM Shop

    Heather Lloyd Martin on Search Engine Writing, Chris Pirillo Next to present was Jessie Stricchiola of Alchemist Media who discussed the transition from in-house search engine optimization (SEO) to running an SEM shop.

  4. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. Paid Ads vs Site Optimization). Does it mean that the keyterm or page should be tossed on the...

  5. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Despite persistent myths, there is no silver bullet: The best search engine optimization firms conquer...