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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Conversion optimization comes in many forms and service types. With unpaid search traffic comes a lot of copywriting. This will often be billed on a per page basis. A good SEO consultant should also be able offer strategic guidance that is focused...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  4. Easy Landing Page Testing Using DoubleClick Search

    Landing page testing should be near the top of your list for optimization techniques – it's a no-brainer and can be incredibly insightful. To check in on your results, navigate to the DoubleClick Search interface, and select "Landing Page Tests" on...

  5. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Now that we turned on the SEO, we should be on the first page, right?

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Many terms are used within the search industry. And keeping up means knowing what it means today versus yesterday...

  8. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  9. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Mexico has the highest number of Web-based page views accessed from a...