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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Landing Page Optimization

  2. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. There are currently more than 1 million results for an "allintitle:" search...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content optimization that will drive more performance in the long...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: SEO platform and search analytics firm Searchmetrics has released its 2014 SEO...

  5. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Google said the latest update would make local search more closely mimic traditional organic rankings. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Commercial investigation" makes up about 10 percent of keyword...