First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. Project that out over 6, 9 and 12 months and you can quickly see why conversion...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
Our countdown continues today with our No.column, which originally was published on July 16. Clearly, the sites that rank higher in the top 10 also have high numbers of links with brand keywords as anchor text.
Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...
My last column looked at some simple analytics reports and methods that can help you to improve your site's search traffic. This is a pure numbers game. But what if you have a brand new site and are approaching search engine optimization (SEO) for...
Free Webinar 5-19-2009 Posted by Tim Ash May 18, 2009 I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide.
Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Many times SEOs run reports for inbound link numbers, page errors on site, and internal navigation for 404s -- the more advanced should be looking at the 404 log reports -- but now Google is doing this generally involved process for you.
In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page.
In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
Establishing A Process for Implementation of Optimized Content Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? The numbers also seem to support research from the University of Minnesota .
In today's By the Numbers column, "How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? Tim Ash notes that that's a bit like asking 'how long is a piece of string?
