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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Search Engine Optimization

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. The definitions can even differ from engine to engine. Robots.txt won't prevent the URL from being indexed, just the...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. The DNS dashboard and reporting promises to give insight into the...

  7. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...