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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time...

  2. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity It helps out with search engine optimization. Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Your YouTube video will have a better chance of being...

  4. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Using Video Spokespeople to Increase Landing Page...

  5. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. I have done on page optimization with Meta Tag, Header -Footer...

  6. SearchDay | Will Social Networks Become the New Inbox?

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key...

  7. SearchDay | Post-Cyber Monday Marketing Ideas

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Link Building, Circa 2008 AU NATURAL As search engines have become more sophisticated, search engine optimization...

  8. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including...

  9. SearchDay | Obama is Winning the Internet War

    Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Landing Page Optimization: Guessing vs. Testing BY THE NUMBERS Even the most experienced experts will be...

  10. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision.