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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    The optimization process identifies the real opportunities and unmet needs in a task domain. This is the objective of task optimization, to reduce user steps and decisions. They merely needed to select their occasion, then choose from any of the...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  5. So... You Think SEO Has Changed?

    On Page Optimization of HTML Pages Video and Image Optimization Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...