SEO News

Optimization Numbers Column

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Export data using these segments and compare to Neilsen's demographic stats to look...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data...

  3. Running Lean With AdWords

    And it concerns AdWords, so I’m going to pick on that bit in this column. While the numbers are admittedly too low to be conclusive, they do show that the first headline that trumpets “Men’s Jeans | Jean Shoppe” is more than 50 percent more...

  4. Global Search Marketing Numbers Are Shocking, Wake up America!

    The main purpose of my column today is to send a wake-up call to anyone who's asleep and doesn't realize the sheer scale of the growth in the global Internet. Note: Many of these numbers were taken from sites such as Internet World Stats.of Global...

  5. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...