If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached.
And it concerns AdWords, so I’m going to pick on that bit in this column. While the numbers are admittedly too low to be conclusive, they do show that the first headline that trumpets “Men’s Jeans | Jean Shoppe” is more than 50 percent more...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. Project that out over 6, 9 and 12 months and you can quickly see why conversion...
The main purpose of my column today is to send a wake-up call to anyone who's asleep and doesn't realize the sheer scale of the growth in the global Internet. Note: Many of these numbers were taken from sites such as Internet World Stats.of Global...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
There are a lot of different things that could go into a column for New Year's resolutions for small business web sites. If you've just scanned this column before reading it, you've probably assumed that's a rhetorical question to which the answer...
Our countdown continues today with our No.column, which originally was published on July 16. Clearly, the sites that rank higher in the top 10 also have high numbers of links with brand keywords as anchor text.
Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...
Tip: My next column will have some numbers you can use. My last column about Google's Instant Previews feature generated a number of comments from people who said they didn't care for this new Google feature and they didn't use it.
My last column looked at some simple analytics reports and methods that can help you to improve your site's search traffic. This is a pure numbers game. But what if you have a brand new site and are approaching search engine optimization (SEO) for...
You can get a sense of his point of view in his latest ClickZ column entitled "Being Indispensible by the Numbers. Sterne, who is also chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, revealed...
To illustrate this better, look at Jason Tabeling's column on measuring success. Quantitative data talks to the numbers (i.e.traffic, followers, CTR, etc. Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will...
Free Webinar 5-19-2009 Posted by Tim Ash May 18, 2009 I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide.
And we should get over it.â”” Back on June 11, 2007, Mike wrote a column for ClickZ entitled, â””SEO is Dead. Writing Sales Copy For Conversions, Part 2 SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer...
LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...
