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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Content optimization, which is the third in our five-step Content Marketing Framework, is rooted in the idea of fine-turning a piece of content for a specific outcome. When the actual content is created there will need to be an element of technical...