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Optimization Key Roles

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  1. Nomenclature: The Industry Case For and Against SEO

    The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years. I don't think anyone has ever been fully satisfied with the term 'search engine optimization...

  2. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Titles and Roles Make sure that at least the basic optimization strategies are incorporated into landing pages where form submissions will be presented. Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the...

  3. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Prior, Mehdi began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of The conference offers presentations, panels and networking events for marketing professionals...

  4. SearchDay | Will Social Networks Become the New Inbox?

    Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system...

  5. SearchDay | Paid Links: A Black Hat/White Hat Discussion

    Assembling Your Landing Page Optimization Dream Team, Part 3 BY THE NUMBERS We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing...

  6. Assembling Your Landing Page Optimization Dream Team, Part 3

    In Part 1 and Part 2 of this series, I described some key roles necessary for a successful landing page optimization program. Next time, I'll wrap up this series by examining the remaining key roles. Today, I'll examine three more roles: the...

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  7. SearchDay | Is it Too Late for Holiday Search Traffic?

    Assembling Your Landing Page Optimization Dream Team, Part 3 BY THE NUMBERS We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing...