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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said PPC managers across the board use the AdWords Grader, including agencies. Ad messaging optimization. The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. If you don’t want to mess around too much with mobile...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    Outsourcing continues to become more popular for SEO agencies, as the number of SEO agencies performing services in-house decreased from 51 percent to 44 percent. Econsultancy, partnered with SEMPO, polled 900 companies and agencies through a...