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Optimization

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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Landing Page Optimization

  2. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by...

  3. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10...

  4. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. As you might imagine, there was a lot of stuff to talk about.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Full-spectrum optimization for content creators means:

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core...