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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Conversion optimization comes in many forms and service types. With a wide range of clients you get asked to offer your expertise in many forms, but which ones are the most lucrative? Here are a few potential career choices for an SEO expert to make.

  2. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Guide to Conversion Rate Optimization (SEO Gadget) On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites...

  4. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Task optimization's primary objective is to avoid automating current frustrations. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert?

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Google has announced two new tools for Google merchants on the Google...

  7. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Where Content and Optimization Meet: The Point of Creativity