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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These two, while very different in optimization tactics, are fighting for the same customer and keyword term. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive buyer, provide the first- and last-click conversion...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Our initial hypothesis was that visitors weren't getting passed the product pages so we were going to have to focus our optimization strategy there. But you don't get there without constant analysis and optimization.

  6. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May...

  7. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    To use the tool, you need to login to Webmaster Tools, choose your site and then click “Optimization”, then “Data Highlighter”. If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools...