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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Where Content and Optimization Meet: The Point of Creativity

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Like any other optimization effort, there's a laundry list of technical considerations and strategizing to...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't understand how SEO works and, quite frankly, could care less.

  5. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO...

  7. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    And with that, "tracking and optimization of RLSA is simplified even further. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads...