SEO isn't just search engine optimization anymore. It is, as Cutts suggested a little while back, search experience optimization and it covers everything on the website, either directly or relationally.
Your long-term optimization can come from tailoring your ads and your site to these scenarios. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release...
I say "near perfect" to stress the idea that no ad is perfect, and that there's always room for optimization and improvement. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013, the competition is fierce.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. You must now consider a number of new factors when designing your website. These factors include modern design and content...
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Analyzing your website data with Google Analytics is much like mining for...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. It's been a crazy couple of years for SEO.
Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device level is helpful, but this approach won't scale. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's...
This chapter gives you the basics on how to create your search engine optimization plans. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves...
Nearly every business today must decide how much to spend on search engine optimization (SEO). Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research...
Overview of Yelp Optimization So a quick overview of Yelp optimization: With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Over-optimization is the practice of trying to make your content and sites relevant to the point of...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so...
Facebook Page Optimization On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
However, one step in the conversion optimization process often gets overlooked: your purchase/lead confirmation page. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing...
Very surprisingly it is Google+ optimization, for local SEO. And not far behind that is the old standard content creation and optimization. SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and...
The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have...
The challenges SEOs face in demonstrating ROI of keyword strategies mirror greater concerns B2B marketers have with website optimization initiatives overall. How do you measure SEO performance now that "not provided" keyword data is so prevalent?
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
