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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The optimal solution is for brands to provide the same content available to desktop users, but in a user-interface designed for tablets. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    In order to achieve optimal results at scale, you need to automate processes where possible. A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.