A study published last week by Digital Marketing Depot and Optify sheds more light on how digital marketing agencies are thinking about the near future. Digital marketing services are growing. As more companies enter the digital age and look to...
Optify’s B2B Marketing Benchmark Report. I actually enjoyed the discussions and learned quite a lot from some of them. The question that kept bugging me was if there’s a correlation between a price of a product or service and their CPC?
Optify last year examined three types of major breaking news events and the resulting opportunities for ranking on Google, as well as Bing, noting Google gives ranking preference to authority websites during breaking news.
Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR differences to estimate benefits.i.e. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads...
Optify’s annual B2B Marketing Benchmark report also revealed that organic search was ranked as the top driver of visits with 41 percent of visits originated from organic search. Author's Note: If you haven’t read Dave Davies’ hilarious post, "An...
Data s native campaign analytics and Optify Reports. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for Twitter advertising campaigns is device targeting.
Given Optify’s CTR data for positions 1 through 20, the opportunity gap can be communicated to the client.monthly searches * 94 percent = 1992 * 3.0 percent /30 days = 2 daily click-throughs for Position 9 in Google.com for the keyword "HR Software"
A recent Optify study (disclaimer: I work for Optify) found that the term ”(not provided)” now accounts for almost 40 percent of referring traffic data from organic search and since the introduction of the SSL enhancement, recognized referring...
Promoting Tweets Around Event Hashtags: A Lesson in Relevance ve seen one name consistently pop up in Promoted Tweets attached to marketing conference hashtags: B2B demand generation software firm Optify.
In this test, since I measured conversion rate, I used Optify to determine the winner. A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate. The results of the test were conclusive – a landing...
As a starting point.review recent CTR studies from Optify, Chitika, and Slingshot SEO. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real time.
As a preparation for this post, I dove into Optify's database to see if more data supports this possible trend. Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered an interesting trend – PPC has scored the lowest...
Before the GroupM and Nielsen CTRs were published, I used Optify’s CTR data to apply to monthly search volume for a given keyword. I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape.
On non-branded searches, however, the data indicates that searchers are more willing to go beyond the top 3 results (and this data is quite similar to Optify’s findings on average CTR from last year):
Also, positions 8-10 combine for somewhere in the neighborhood of 4 percent of clicks (according to Slingshot SEO) to 8 percent of clicks (according to Optify). Google is now showing three less results on searches for brand names (7, rather than 10).
Here’s an example from Optify on a quick documentation of a test we ran on Twitter’s Auto DM. Data! Data! he cried impatiently. I can't make bricks without clay. Sherlock Holmes, “The Adventure of the Copper Beeches”
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus, only...
Optify Adds Enterprise-Level Email Marketing with Closed-Loop Response Tracking B2B inbound marketing software company Optify has added email marketing, powered by ExactTarget. What have the top enterprise-level SEO software and service companies...
In their report, Optify offers 10 Tips for Driving Organic Traffic to your Site During a Breaking News Event. Inbound marketing software firm Optify recently examined three types of major breaking news events and the resulting opportunities for...
Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign tracking and ROI. Marketers are able to create customized or template landing pages, hosted either on Optify or their own...
