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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to tie the loop and use her Mobile opt-in as a part of the overall journey. He briefly mentioned an example of a dentist who submitted his database of 2,000 opt-ins to Facebook, and Facebook came back with a 50% match rate that...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Email marketing is by far the highest converting form of online marketing – if – your email list is 100 percent opt in. Image ads reflecting the creative you've designed for the campaign. Facebook recommends using horizontal images in your Facebook...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation or an opt-out option. These particular ads use the name and profile picture of the user who Liked the...

  4. Wajam Adds Social Layer to Google With Facebook, Twitter Results

    With a new design that displays social search results to the right of organic search results (yes, it bumps PPC ads down the page), Wajam’s social search seems nonintrusive, is completely opt-in, and has one very important feature Google’s SPYW...

  5. Google+ Bowling: Real Life Bowling Rethought for Real Life

    With your permission,” Schmidt stressed, “there will be no option to opt-out. Now we want to make Google, Google+, bowling, and you all better by including you, your relationships, your interests, your identity, your pet names, your passwords, your...

  6. New Google Privacy Policy Combines User Data From All Google Services

    Google also won't "combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent. Even if the company believes that tracking users across all platforms improves their services, consumers should...

  7. Google +1 Button Coming to Web, Mobile Display Ads

    As it stands, the addition of the +1 button to display ads will be the default setting; advertisers can opt out by signing into their AdWords account. Google Display Network advertisers will soon see the Google +1 button added to their web and...