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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. The Search Agency today released a new mobile scorecard report, which looked at...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you opt in to this feature, the tool will automatically grade the account every 30 days and will send a report card. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). If you don't have a clear strategic plan for mobile, and you aren't ready to at...