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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Include Small Rewards in Your Opt-in Form Even an email-only form will meet with resistance. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends...

  2. Most Wanted Celebs Expose Searchers to Malware

    You may want to opt to watch streaming videos or download content from official websites of content providers. Don't "log in" or provide other information: If you receive a message, text or email or visit a third-party website that asks for your...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. Following each nugget – video or short article – was the opt-in...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to tie the loop and use her Mobile opt-in as a part of the overall journey. He briefly mentioned an example of a dentist who submitted his database of 2,000 opt-ins to Facebook, and Facebook came back with a 50% match rate that...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  6. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Turn the other cheek and provide an opt-out, the reputational karma alone will allow you to retain the respect of your customers. While the majority of visitors reading this article are tech-savvy and can spot a phishing email a mile away, hundreds...