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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: OpenUDID give users the option to opt out. TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a...

  2. Facebook Places Banks On Foursquare, Gowalla, Yelp, Booyah Steam

    And finally, Facebook offers the possibility to opt out of friends tagging you altogether. That had already been an issue but precisely without an opt-in option. Today's opt-in choice is clearly stated and yet, does not say what information is...

  3. What's a Yahoo Advertiser to Do?

    But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are not being actively managed, the results could be more positive for Yahoo, its advertisers, and its search...