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  1. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Opt for a commercial license if available and ensure you'll get support for the core team. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to tie the loop and use her Mobile opt-in as a part of the overall journey. He briefly mentioned an example of a dentist who submitted his database of 2,000 opt-ins to Facebook, and Facebook came back with a 50% match rate that...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Will you opt-out of sharing your data now that you know how its being used? After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: OpenUDID give users the option to opt out. TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. If you are in any way responsible for driving brand awareness via...

  7. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Websites can opt out of having their content (e.g.reviews) appear on Google Shopping, Flights, Hotel, Advisor, and Google+ Local. Today the U.S. Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices.