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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling this match type. From Product Ads, "(not provided)", data visualization, ad copy testing strategy...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. The Search Agency today released a new mobile scorecard report, which looked at...

  3. Google AdWords Adds Consumer Rating Annotations

    For more information or to opt in or out, check out this information from AdWords: If you need to opt out: When consumer ratings show, it’s likely that you’ll see a higher clickthrough rate. If you need to opt out of using consumer rating...

  4. Google, Europe Near Antitrust Deal, Really This Time?

    This joins Google's previous concessions, which include giving content providers the option to opt-out of its specialized search services, removing exclusivity requirements in its agreements with publishers, and removing restrictions on the...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you opt in to this feature, the tool will automatically grade the account every 30 days and will send a report card. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). If you don't have a clear strategic plan for mobile, and you aren't ready to at...

  7. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Yahoo has also announced that they plan to offer encryption, however Yahoo's encryption will be an opt-in for users, where users need to specifically opt into encrypted searches. And unless Yahoo users are somehow prompted and asked whether they...

  8. Adobe Adds Cloud-Based Mobile Services

    Data Privacy: App publishers can easily manage opt-in or opt-out functionality to enable compliance with data collection and privacy laws for specific countries including the Children’s Online Privacy Protection Act (COPPA).

  9. Gamification in Marketing: Lessons from the Khan Academy Website

    Include Small Rewards in Your Opt-in Form My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers can use...

  10. 9 Ways to Prepare for a Future Without Cookie Tracking

    Introduce ways visitors and customers can opt-into and out of technology that enables digital marketing and personalization quickly and easily. For the most part, do not track legislation is often misunderstood by the general public, and even our...