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Opportunity Cost

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. We recently analyzed the cost-per-click of engaging customers in...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions, 18 clicks, and only $17 in cost per week. I ran the keywords through Google's Traffic Estimator tool to...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. And when paired together, search and social advertising resulted in...