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  1. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. With 72 percent of consumers searching for local information on a smartphone visiting a store or location...

  2. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. Enter in some competitor domains and see how much traction they have in Google (SEM...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. After we locate the top keywords with the highest KEI, I usually evaluate the search...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    The infographic can currently only be viewed on Moz, as SEO Gadget is rebranding to Built Visible and hasn't yet had an opportunity to post the infographic on their website. Two metrics ultimately define your marketing success: the cost to deliver...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    That means, the search results are dramatically changing to cater to devices, and sites that don't keep up, said BrightEdge, will lose out on huge ranking and traffic opportunity. Why? This is a result of incorrectly implemented mobile solutions...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to diagnose and fix SEO issues that could cost you traffic and money. Additionally, you will have the opportunity to get face time with SES speakers. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions...