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Opportunity Cost

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  1. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    It'll cost you $5. We also see an opportunity to diversify our revenue stream. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.

  3. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Cost per install, lifetime value and in-app purchase are examples of app metrics.

  4. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Having this balance also regulates cost and increases output, as the agency will have more of the heavy lifting to do in terms of identifying opportunity and providing the strategy. The small business can take advantage of having SEO in-house which...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Opportunity Cost is a complex factor that could also be factored as a cost using the sacrificed tactic's respective CBA over the same timeframe. Analyze estimated cost impact.e.g.make a profit, break-even, take a loss.

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Create exclusive content you share only with these key influencers, and let them know they were one of a select few to receive this special opportunity. The company reached out to these key influencers, inviting them to post a “register now” button...

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    Being well planned ensures you have the opportunity to enjoy the same luxury. Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost...

  8. Make the Most of Your Social Media Interactions: 9 Tips

    So while you note these engagement opportunities when sharing your company message, are you also using those times as an opportunity for better social media listening? In the case of social media your “cost” is time, resources, or tools needed to...