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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  2. 5 Rules to Effectively Use Press Releases for Links

    It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. The issues that can arise from some press release networks are the mass-scale duplicate content...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be...

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.

  5. 10 Vital Steps to Building Social Influence

    When you try to force engagement in pre-determined or designated channels, rather than inspiring action where they are, you could lose your only opportunity to influence that individual. For example, publishing a video is “owned”, yet “earned...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  7. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. Competing with the big names, giant retailers, and pop...

  8. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...