Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Mobile is movin’ on up as a preferred device for consumers to perform research on and...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
That's a great opportunity to talk through stalled initiatives and potential projects with them. Management needs to be aware of the opportunity cost, they need to know what they're losing out on by not doing things in the right manner.
It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. The issues that can arise from some press release networks are the mass-scale duplicate content...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be...
Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas. The full SES Toronto 2013 conference agenda is now online.
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. To the world outside of your colleagues, clients, and partners, your website is your...
Comedy Central promises a great week of content, as well as an opportunity to connect with fans and grow its Twitter base, which, as of yesterday, stood at 356,000 followers. The comedy community is active on Twitter and Comedy Central is active...
When you try to force engagement in pre-determined or designated channels, rather than inspiring action where they are, you could lose your only opportunity to influence that individual. For example, publishing a video is “owned”, yet “earned...
Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. Competing with the big names, giant retailers, and pop...
You also get the opportunity to talk to CEOs, authors, researchers and top experts. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t find the right...
The difference in audience drives performance and provides opportunity. Exclusive audience reach gives insight into missed opportunity, but what about comparing value of searchers across the networks?
If you are the author of any of these links I'll take this opportunity to say a big thank you for producing such useful content! I soon realized that although this task was onerous, it would provide me with a great opportunity to: 1.
More viewing platforms certainly means more complexity, but it also means greater opportunity. While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising...
I'm starting to come around to Facebook's opportunity to tackle local. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways.
This trend represents an enormous opportunity for us. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth potential.
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...
