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  1. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. With 72 percent of consumers searching for local information on a smartphone visiting a store or location...

  2. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like.

  3. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. However, the path we’ve been on is coming to an end.

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    You may find opportunity in bidding on certain terms as opposed to all of them. This is an opportunity to bid on brand terms to get visibility on the search results page. Bidding on your brand terms can provide a lot of benefits - they tend to have...