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  1. The Rise of the User Experience Marketer

    Sketching can also help you think of a variety of solutions to one opportunity, which will give you a chance to test the best option. With greater knowledge of each other’s disciplines, UX and marketing experts can ensure business goals are met by...

  2. Buy side attacks Isda early termination protocol

    All members of the working group have had the opportunity to provide comments during the drafting process, including buy-side participants. The Isda working group is comprised of only a small number of market participants such that the vast...

  3. Risk premium strategies favoured over beta commodity indexes

    So supply shocks, such as drought or pipeline bursts, matter much more today than they did in 2009,” says Jodie Gunzburg, global head of commodities at SWhen this happens you get different return patterns, not only between commodities and other...

  4. "Europeans are the problem" in CCP oversight standoff

    The decision means at least 11 clearing houses in those jurisdictions can apply for full qualifying CCP (QCCP) status with the European Securities and Markets Authority (Esma) – keeping capital requirements down for their members – and US CCPs...

  5. Evolution in Digital Marketing Skill Sets

    This creates an opportunity for digital marketers to increase their organizational value and prepare their skill sets for the future. All of those working in marketing and advertising are poised with an opportunity here to develop niche expertise...

  6. Insurers must prove bank-style run risk worries wrong

    Elliott, however, highlighted that some insurance products include optionality such as the opportunity to surrender policies, albeit with financial penalties for doing so, or the option to borrow against an insurance policy.

  7. Are Scholarship Links Considered Unnatural by Google?

    Let’s say that I found a large number of veterinary colleges who were linking out to external scholarships and figured that this would be a good link opportunity. Until recent years, it seemed that almost any kind of link could help your site.

  8. 5 AdWords Optimization Checkpoints You May Be Missing

    If they are reaching budgets and getting good results, this is an opportunity to increase the budget and reallocate from less successful campaigns. It’s always good to revisit an account and check in on important components such as budgets...

  9. Network investment works for Raiffeisen Centrobank in CEE

    A generally low interest rate environment in 2014 has allowed structured product providers the opportunity to draw attention more sharply to the added value that the products can provide. RCB is winner of central and eastern Europe award