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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The key to gaining the cooperation of influential experts is all about presenting them with a content opportunity that benefits them as much as it benefits you. Somehow people that love you and what you do gather together and say all kinds of nice...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    This is an opportunity to embed your company's knowledge of the task to aid the user. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users' task, from their...