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  1. SEO Game Change: Are You Setting the Right Expectations?

    There's no reason why each incremental step forward shouldn't be considered a step in the right direction or at the very least an insight into a bigger opportunity or an area for further study. Maybe there's an analogy here about everyone playing...

  2. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    We saw the need to provide an offering that helps small businesses easily provide the correct information for online listings, as this is a lost opportunity for them," Byun said. Yahoo has announced the release of Localworks, a product that it says...

  3. Why Social Media Listening is Important for Brands

    They took the opportunity to educate Dave and the consumer by stating that sometimes you can take it on the plane. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. Journalists, move over. Companies and organizations breaking news via a tweet is...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    A vacancy in the social landscape can be a liability, or at very least missed opportunity. Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel.