Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. This latest feature follows the July release of Adobe...
Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to...
Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...
