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Opportunities Missed

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    A vacancy in the social landscape can be a liability, or at very least missed opportunity. The screen capture below illustrates the many opportunities on an ecommerce website to engage the user, promote conversion and increase average sales that...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    If you missed the keynote I recommend you watch it online to learn ideas on how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue. At SES New York, a keynote panel addressed the opportunities of...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Take a look at the basics and settings, since often in trying to work on more advanced tactics, the simpler items get missed, when in reality they could have a big impact. Geddes also shares some phenomenal insights into analyzing the data to...

  4. 2013: Tipping Point for Mobile Ad Monetization

    Ignoring this fact can cost marketers millions in missed opportunities. While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. However, industry leaders are expecting this gap...