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  1. Writing Your Way to the Top of Search and Social Results

    The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social sharing opportunities. Search and social media writing - we’ve come a long way in the past 10 years.

  2. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  4. SEO Is No One-Trick Pony

    But, these "one thing" opportunities don’t come around very often. At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel?

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. As digital marketers we’re far past the point of relying on our gut...