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  1. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Do you think people wouldn't write for this magazines and publications and offer thought leadership, best practice advice, and opinions. For several months now debate has continued about the merits of guest posting, the relationship between content...

  2. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    This ruling ignores the opinions of the higher courts and completely disregards the rights of creative artists," Viacom said in a statement. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a...

  3. The Content Marketing Elephant & the Enterprise

    It’s been my experience that the majority of brand marketers have rather strong opinions about who owns the words used to characterize on-target messaging. The story of the blind men and the elephant is a widely known Indian parable that was...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. First and foremost, I don't work for Google. The hardest part of these projects is always to get the client to understand...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Twitter is a great place to get opinions about your brand from your followers. Ask them to share their stories, photos, and opinions to gain insight into what they want. If this is the first question you’re asking, it’s the wrong one, said the SES...

  6. The Quick Guide to Developing Customer Personas

    Even social media groups could offer a jackpot of different opinions. However, there is less discussion about how to actually go about conducting persona research. In order to develop successful persona profiles, you need to know where to get the...