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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible.

  3. 10 Outrageous Social Media Predictions for 2014

    SnapChat rejected a $3B acquisition offer from Facebook and created a mass of theories, opinions and predictions about why it did so and if it was smart or simply put – crazy. I love it. I sit in a room with some colleagues and brainstorm on what...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    In "Time for a New Definition of SEO", many readers commented with their own insights and opinions about the requirement for a new definition of SEO. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  6. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Saying stuff like "RTs are not endorsements" and "tweets are personal opinions" just won't cut it anymore. The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could easily have been called "Promote...