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  1. Old Sites vs. New Sites: Which Will Win in SEO?

    Should Google change the way it values authority or is the change in public opinion already taking its effect on SEO? People currently trust the opinion of the masses and that of close friends long before they would trust the expertise of scholars...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO can be guided to attain awareness of the space, sensitivity to written word in social context, manage their voice, as well as the permanence and impact of every interaction, whether it was intended to be public, or not.

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    In my opinion this will have a fairly large effect on the online paid newswire release business. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry...

  4. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    In my opinion, the law is flawed. Although it is a good thing not to make public forums such as Ripoff Report liable for damages, there needs to be serious laws drafted to avoid false and fake negative reviews from being posted anonymously.

  5. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Maybe women aren't as furious when it comes to speaking in public. Conferences want to get the well-known, and in my opinion, a lot of the older, well-known SEOs happen to be men. Everyone wants to focus on this ‘gender divide,' but in my opinion...