In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
That's real news, in my opinion. The content getting the most social shares and generating the most links are pieces that stand out for being unique, whether it's in where they are or what they say. It has to be unique (or you'll find Twitter abuzz...
Write opinion pieces based on the results for external publication. So when a new merger or industry event breaks, we can immediately look at our past research and provide opinion on why this is happening, or whether it is a good or a bad thing...
This type of experimentation requires edginess and confidence – showcase your intelligences but do so in absurd and stimulating ways: think infographics, opinion pieces, or videos. Writers often post about the importance of industry analysis...
If not, search for similar pieces of content before proceeding. If not, you may lack focus or need to split it up into multiple pieces of content to keep each one on point. Did the majority of the content come from my own personal experience, my...
My opinion? Google's tools give you the two critical pieces of information that you need to build links: information about whose coming to your site and where they're coming from. With Google's Penguin knocking out some sites to the extent that...
Cody Swann, CEO CEO/Gunner Technology, offered two pieces of advice: Blog post exchange: Connect with like-minded businesses and contribute blog posts, opinion to one-another's blogs. It’s going to be OK.
And the true mark of success, in my opinion, is incremental increases in competitive (i.e.non-branded) search traffic. I could talk about using PPC to build visibility for high-quality resources and content pieces, which can drive traffic and links.
However, once this initial IP address dump happened, TheListSL continued, by leaking pieces of an absolutely enormous wiki document, maintained by the JLU, called the Brainiac Wiki (or bwiki for short).
The worst thing that can happen is that subject opinion blossoms into a vision that won't be compromised under any circumstance. Making sure this transition is executed properly is one of the most fundamentally important (and often overlooked...
So should we just carefully file away all those pieces about the impact of the Internet and hope the copy might be reusable with more conviction next time round? On a range of topics, including most notably opinion polling, the most informative...
There certainly can be individual pages on your site where only one or two of the above factors apply, but, for your Web site overall, make sure your content strategy take all four pieces into account.
He has published many op-ed pieces, including in the Wall Street Journal, the New York Times, and the Financial Times. During the past week, a number of shareholders have asked me to lead a proxy fight to attempt to remove the current board and to...
Resource/educational posts are based on research and facts in most cases, or at the very least professional opinion. This type of content is most often not based on fact, but rather on personal opinion or speculation, and is designed to entertain...
Top executives and other decision-makers you need on your side trust their opinion almost without question. Understand the exact costs of this upgrade; how many new pieces of equipment will it take? If you get around one, you may find another one...
What, in your opinion, has made this series most popular with online viewers? And if so, would blinkx be featuring similar pieces from this studio? Grant Crowell interviews Suranga Chandratillake, founder and CEO of the video search engine blinkx...
I tried to break down the language of the patent into some easier to digest pieces at SEO by the Sea, in Google looks at Query Themes and Reranking Based upon Editorial Opinion There's a lot of blog coverage of a new patent from Google, System and...
He does send particular pieces to legal when concerned about being fair and accurate. This is true for some of the more vocal bloggers who express opinion on who they think should be fired at a particular firm or when Ballmer's shirt is all wrong...
A lot of this has already been covered in things I've written, so instead I'm going to spend some time recapping pieces I think are most important below. These are either big trend pieces I've done or big shifts in the search landscape I think...
An opinion piece by Edward Tenner, explains how Google and its rivals today have made searching too easy and thus people aren't leaning about proper searching strategies. A summary of some pieces. Search Engine Watch's newsletters are sent from the...
