SEO News

Opinion Meta Keywords Tag

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  1. Who Audits the Auditor?

    Web Site Structure: Does the Web site have a "search engine friendly" structure (navigation -- text/image-based/Flash; URL structure -- keyword usage/dynamic; header tag usage; textual content per page; sitemap; robots.txt)?

  2. Copyrights, Trademarks and Search Engines

    Even though few search engines use meta-tag content to determine relevancy, using another entity's copyrighted or trademarked material is still problematic. Web site owners should be careful about using other company names in their meta tags...