SEO News

Opinion Meta Keywords Tag

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  1. Who Audits the Auditor?

    Web Site Structure: Does the Web site have a "search engine friendly" structure (navigation -- text/image-based/Flash; URL structure -- keyword usage/dynamic; header tag usage; textual content per page; sitemap; robots.txt)?

  2. Copyrights, Trademarks and Search Engines

    Even though few search engines use meta-tag content to determine relevancy, using another entity's copyrighted or trademarked material is still problematic. Web site owners should be careful about using other company names in their meta tags...

  3. Desperately Seeking Search Engine Marketing Standards

    At one end of the spectrum (let's say the left), a pure naturalist would tend to say that you should never make a page for purposes other than human visitors and that you should really only make basic changes to that page: altering the title tag...