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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But in my opinion, some ad teams have been too aggressive and have caused situations that heavily contributed to Panda attacks. In my opinion, Band-Aids are not a long-term Panda recovery plan. User engagement is critically important.

  2. SEO Is No One-Trick Pony

    This, in my opinion, is "today’s SEO. In my opinion, an SEO engagement is all about "optimizing for results. One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    An expert opinion, unique angle or take on a topical/news story How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In my opinion, the reporting can be extremely helpful for larger-scale websites that are implementing hreflang across many pages," Gabe said. If you're marketing internationally, it is important that your content is translated properly.