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Operations Management

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. To get a full understanding of how they push all of their operations to optimize it is...

  2. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    Be skeptical of teams who separate sales staff too far from operations as you may end up disliking your vendor on a personal level. When they do accept tasks, it is highly organized and usually logged into some type of project management software.

  3. Was Google's Marissa Mayer Snubbed in Local + More Reorg Notes

    Google CEO Larry Page made waves in his first week back at the helm last week, promoting seven executives to senior vice president to head their individual business units and making a couple noteworthy changes to Google's business operations.

  4. When Paid Search Marketing & Business Operations Come Together

    Compelling paid search data matched with business operations can most certainly lead to impactful improvements for the paid search program and the company. But there's also another important theme in this story, and that's the power of joining...