Eric first talks about the operational issues with mobile. There’s a limitation of measuring a buyer’s journey cross screens and determining the level of impact. What are some operational issues you need to solve?
Operational Level: Around 20 metrics each While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics – Markiewicz and Scruggs recognized few were addressing the kind of...
Enterprise-level search engine optimization (SEO) campaigns must be goal-focused, yet nimble enough to jump on new opportunities that result from social media market shifts and search engine algorithm updates.
But besides the operational improvements, the functionality improvements really show the benefits of having Google's development expertise, as the features are particularly up to date with current online shopping trends.
In many cases, the executive sponsor is in the HQ market and no operational or fiscal responsibility for the global outcome, which marginalizes their ability to motivate and/or force deployment. Many times you need help from other areas, which...
Shravan's hands-on operational expertise and innovative product development talents make him the ideal executive to take Dictionary.com to the next level of success," said Scott Garell, President, Ask Networks.
To manage search engine marketing at the thirty-thousand-foot level, you have to understand it at the three-foot level. However, since this value proposition is not yet understood by many management team executives, it often lacks the executive...
The initially low experience level of in-house staff can produce suboptimal results and cost you in terms of lost revenues. Your improved landing page may become operational some months later than it otherwise might have.
This week, SiLC, the “Super-Intelligent Link Crawler,"™ introduced in SMTrends in early 2007, became fully operational. This special function allows a sales team member, with less technical knowledge, to provide a timely and important high-level...
This spring, ICANN created an Operational Point of Contact Proposal (OPoC) where registrants of top level (.com, .net) domains would be required to list only one contact's postal, email and phone info.
Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of...
With 17 years of experience with leading technology companies, including recent executive-level positions at PayPal and eBay, Geiger brings extensive engineering and operational experience to the company.
An operational definition cannot be fully disclosed to the general public because of the concerns that unethical users will take advantage of it, which may lead to a massive click fraud. Page 19 deals with ways of identifying invalid clicks, at...
That sales call overcomes the operational challenges of buying online media. Integrating into search in a deeper level can be difficult. Panelists: Gerry Campbell, Executive Director, Search and Navigation, America Online Paul Levine, General...
