It's also highly focused on building a culture of search marketing excellence that will have a measurable impact on the bottom line. Develop a Search Center of Excellence (COE) The Search Center of Excellence (COE) should focus on improving the...
The idea is to centralize essential functions by creating a "center of excellence" across multiple disciplines. Unfortunately, there is no one-size-fits-all organizational or operational model for managing your search program.
Bringing a strong technology leader on board to drive engineering and operational excellence across our technology group has been a significant priority for the company," said Yang. Aristotle "Ari" Balogh, 43, was named CTO for Yahoo!
