Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. That said, you can look at really interesting stats (e.g.traffic by mobile device, operating...
The way you work on all these operating systems is pretty different. We're not building a phone and we're not building an operating system, but we're also building something that's a whole lot deeper than an app.
Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. As the analytics industry matures, many of us are faced with sharing information between different...
Both Google and Opera develop rival web browsers, and in the case of Google there is a wider rivalry in web search and advertising, cloud services, and operating systems software. The European Commission (EC) hit Microsoft with a €561 million fine...
Make sure your bid management has been updated to the new systems before you change your campaign over. At the moment you can target a campaign to a specific device or operating system on mobiles (e.g.
While most operating systems have been designed to form the basis for functionality supplied by other software, she said that Windows 8 was designed as an advertising platform, and Skype has been redesigned from the ground up for Windows 8.
This is right out of a page from mobile operating systems that temporarily show the most recent character you typed in password fields. That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after...
Much of this versatility results from Passbook's goal to simply federate different systems at the front end. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the...
Android and iOS operating systems are pulling away from the pack when it comes to usage. A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of...
The systems house data in one spot for simple and effective updates to be made, and they turn these updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings and review sites...
Windows RT, along with other Windows 8 versions, will effectively have two distinct environments; one for Metro-style applications and a "classic" desktop, which is needed to support legacy applications on x86 systems.
One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries.
Apple names its operating systems after big cats. Did you ever notice that all Android operating systems are named after desserts? When Google gets around to naming products and updates, what’s their naming strategy?
There is no doubt Yandex will face many challenges ahead in the face of browser wars, mobile operating systems and even new competition beyond Google. Competition has been hot since the birth of the Russian Internet segment back in the mid-'90s...
The system of app permissions should be designed with a higher degree of security than is currently the case, this is not only true of Android but other major mobile operating systems as well. Android users have been warned that applications could...
They entered the Enterprise’s systems, interfering with essential functions and eating up everything in sight. Some of the same companies operating the web browsers constantly trying to balance compatibility, usability, privacy and security also...
Our systems are getting better at detecting and eliminating malware every day, and we continue to invite the community to work with us to keep Android safe. Google said that since Bouncer has been operating, malware levels have gone down.
Some of the patents address a number of issues related to mobile devices, such as rendering web pages for mobile devices, porting applications to mobile systems and mobile advertising tools. The patents include filings related to rendering pages...
As the mobile market continues to mature with increased pressure from the almost limitless supply of new Android handsets and operating systems, look for mobile analytics to take a larger share of attention in 2012.
Google and Bing can directly acquire this information from mobile users on their operating systems, Android and Windows Phone 7, respectively. This has been a year where search marketing truly matured.
