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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns Majority of Tablet Traffic Was From In-App Games I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Remove the In-App game category from your campaign.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...

  6. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Other new tweaks include an updated camera app with a new gallery view, improved animations and the ability to make a phone call from the notifications menu. Google's improved Google Play store also brings magazines and HD videos straight to its...

  7. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...