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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Operating System You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible. By creating a dynamic web experience through personalized content, you can quickly move...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. When delving into a mobile campaign in Brazil, take note that the leading operating...

  4. Using the DMAIC Process for SEO Projects

    In addition, DMAIC is a thorough system. The system is about finding a solution that will provide a more simple process that is more beneficial to the business. Your team of people will need to understand exactly how the current process is...

  5. Adobe Adds Cloud-Based Mobile Services

    App Optimization: Support for A/B testing capabilities allows mobile marketers to define and better identify audiences by using mobile-specific criteria such as device type, operating system, and app analytics via integrated workflows in the new...

  6. Could Bing Ever Overtake Google in Search?

    What about other Microsoft services, including the Windows operating system, Skype, and Xbox? In Windows 8, Microsoft has integrated Bing into a lot of the operating system. While at a Bing Ads event last week, an engineer pretty much confirmed my...

  7. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    With "jaguar" being a term easily connected to a football team, an automobile, an operating system or a jungle cat, the algorithm might understandably err on occasion. There was a time when web copy written primarily for users or for search engines...