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  1. Poor liquidity stalls long-dated Thai derivatives market

    Much of the demand for long-dated products is coming from the Thai insurance sector, which is one of the fastest growing in Asia, and has been operating under the first stages of a risk-based capital (RBC) framework since 2011, which has revealed...

  2. Industry confronts hard choices in CCP recovery debate

    The other solutions available to CCPs don't mean they avoid using variation margin haircutting, in the very worst instance; they just push it further into the tail, and at a cost," says HSBC's Karl. The best way of doing that, argues Portney, is to...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately...

  5. Using the DMAIC Process for SEO Projects

    Furthermore, improved processes often lead to more cost effective processes. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management will take into consideration...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. Brendon: “Everything will have an operating system. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...

  7. Top Conversion Optimization Tips to Deploy Before the Holiday Rush

    This is right out of a page from mobile operating systems that temporarily show the most recent character you typed in password fields. Why not incentivize your sales by introducing a promotion that ends at the same time, especially for no cost...

  8. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Of course, it gets more complicated when operating across linguistic divides, and...

  9. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from) report that you can search for pages from past eras, such as "Jurassic Era," "Victorian Era," "the Gilded Age...