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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. It is no surprise that the second most expensive device to target is the Apple iPhone and has a cost-per-click of approximately...

  2. Using the DMAIC Process for SEO Projects

    Furthermore, improved processes often lead to more cost effective processes. Again, you should talk about the COPQ metric and how the problem is affecting the company negatively with a realistic cost that management will take into consideration...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. Brendon: “Everything will have an operating system. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...

  4. Top Conversion Optimization Tips to Deploy Before the Holiday Rush

    This is right out of a page from mobile operating systems that temporarily show the most recent character you typed in password fields. Why not incentivize your sales by introducing a promotion that ends at the same time, especially for no cost...

  5. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Of course, it gets more complicated when operating across linguistic divides, and...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from) report that you can search for pages from past eras, such as "Jurassic Era," "Victorian Era," "the Gilded Age...

  7. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    Operating only on this information helps point us in the right direction, but leaves us with two crucial questions: It does, however, provide invaluable data to a marketer who can now trace call leads to the day and campaign, so measurable KPIs...