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  1. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. If you have a lot of installs but people aren't opening or re-opening your app that's a red flag. Ultimately, marketers want users to keep coming...

  2. Conquering Content Marketing, Step 5: Measurement

    This was encouraging, the first piece of good news Lisa heard all day. Opening the app, he saw the servers powering British Outfitters' website had been overwhelmed with activity for hours. Great advice, but you can't just generate reports and call...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Opening the conference on the first day was keynote speaker Randi Zuckerberg. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times...

  4. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    So I recommended opening up those pages by removing the original meta robots tag which was using “noindex, nofollow”. I was able to quickly contact my client’s dev team, they implemented a quick fix, and pushed those changes to production the same...

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If somebody is looking to order something online in the future, then my opening hours probably don't matter. Time of day, location, device and remarketing status are pretty big buckets. Now let's add the time of day (and keep it simple again): when...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Ackley said they’ve been testing the functionality and have seen good accuracy upwards of 95 percent with PositionLock’s ability to maintain a position throughout the day. With the feature still in beta stage, Marin said it's opening it up to...

  7. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    It also claims more than 100 million users are active on the platform every day, generating around 500 million tweets per day. For the sake of advertising, its bread and butter, Twitter plans to increase and improve its targeting capabilities while...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Use bid adjustments for tuning performance according to location, time of day, mobile device, etc.to ensure you're reaching the right people, in the right place, at the right time. Yet marketers struggle to pull together a holistic view of a...

  9. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Further, the study concluded that search volume seven days before an opening is predictive of the movie’s performance. Search query volume (seven-day period prior to release date) Search ad click volume (seven-day period prior to release date)

  10. Saul Bass Google Logo Celebrates Master of Movie Title Sequences

    The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the Google logo. Bass, who was most famous for creating some of Alfred Hitchcock and Otto Preminger's opening movie title sequences, would...