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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’ve never seen a case where opening up all the traffic sluices from the get-go was a good idea. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    National-local businesses that have locations opening, closing or moving often find these issues exasperated by well-meaning franchise owners or location managers either trying to improve their location's data or ignoring that data completely.

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Similarly, I bet you can recognize your favorite television show by the first note of its opening jingle. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process. In light of the most recent European ruling on the so-called "Right to Be Forgotten...

  5. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. If you have a lot of installs but people aren't opening or re-opening your app that's a red flag. Advertising is a fundamental component of most...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Opening the conference on the first day was keynote speaker Randi Zuckerberg. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times...