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  1. Google Responds to 'Right to Be Forgotten' Questionnaire

    In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process. In light of the most recent European ruling on the so-called "Right to Be Forgotten...

  2. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. If you have a lot of installs but people aren't opening or re-opening your app that's a red flag. Advertising is a fundamental component of most...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Opening the conference on the first day was keynote speaker Randi Zuckerberg. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    That was the opening message from Bruce Daisley, UK Managing Director for Twitter. "Getting the right message to the right people at the right time can strongly augment your message. Citing Oreo's success story from last year's Super Bowl and Oreo...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    I'm convinced that the baby steps already achieved toward AI are opening new opportunities for our clients. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near...