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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Opening the conference on the first day was keynote speaker Randi Zuckerberg. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    That was the opening message from Bruce Daisley, UK Managing Director for Twitter. "Getting the right message to the right people at the right time can strongly augment your message. Citing Oreo's success story from last year's Super Bowl and Oreo...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    I'm convinced that the baby steps already achieved toward AI are opening new opportunities for our clients. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Often, if nothing else, it will have a subconscious effect on them as they will be aware they have seen it "somewhere before," warming the conversation from the opening gambits. Reaching out to influencers is an incredibly time consuming task.

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If somebody is looking to order something online in the future, then my opening hours probably don't matter. If somebody is on their mobile near my store, then the opening hours definitely do! We can't target an individual person on search, we can...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With the feature still in beta stage, Marin said it's opening it up to customers that would most benefit from PositionLock. Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there.