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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Connecting the dots to find desirable audiences across channels, both...

  3. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Every year, more channels of communication open up for marketing teams...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Instead, we now offer the Yahoo Extension for Chrome, which will give you quick access to Yahoo...

  5. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.