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  1. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    SMO Objective: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate content. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more.

  2. Social Media Madness - The Final Four

    Business Use: Setting up fan and group pages is a good way for loyal users to engage and take ownership of your brand. Beacon follows user purchase behaviors around the Web and in one instance alerted a girlfriend that her boyfriend had purchased...