Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. We chose WordPress for its ease of use and customization...
In survey after survey, smartphone users want to know if a close physical location is open. This approach is excellent for small businesses who need the essence of their homepage text to appear on their mobile site.
In this video, Google's Distinguished Engineer Matt Cutts explained that a Google employee won't open an external file or visit an unknown website for fear of picking up malware. In reviewing our links, we now see that we have tried to manipulate...
For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I thought to myself, was he using comment spam to gain exact match anchor text links? So, I shot over to Majestic SEO and Open Site Explorer to analyze his...
It includes a new cover feed that appears the moment users turn to their phone, a revamped messaging service that incorporates text and Facebook messages in the form of “chat heads” (pictured) and an app launcher.
Highlight multiple text items and use shift+f3 to toggle between various capitalization options – loads easier than changing individual letters manually – something I see happening all the time and it drives me nuts!
There are several CSS techniques for hiding content, including moving the content off-page (location-wise), using white on white text, etc. On the flip side, if you miss those harmful pieces of code, and leave them unattended, you leave the site in...
Update XML sitemaps for text content, images, and videos. Implement the Twitter Cards and Facebook Open Graph. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.
WordPress is fantastic, free, and open source. You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. This open-source Apache HTTP server module...
Sounds daunting, but look at it like this: your initial job is to isolate local managers within a major organization who are open to digital and make them your case study. Get them to provide you with a personalized bit of welcome text, their photo...
At that point, you have two choices - click and accept the suggestion or keep typing and the ghosting text will change with your continued typing. The process appends text right where you're typing, highlighted as if it were selected with a mouse.
Unfortunately, it only takes a few minutes in Open Site Explorer or Majestic to see the problem. Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have...
He showed a slide depicting a woman holding a toddler in one arm while talking on the phone in front of an open laptop as a dog jumped up on her. No longer is the content about text and images. For search marketers in 2013, the message today at...
After exporting reports from Facebook, highlight all of the raw data, then select Data in the menu bar to drop down, and then choose “Pivot Table” to open in a new tab. This also makes the text easy to break apart in Excel.
Tablets do offer the ability for the consumer to zoom in on text he or she would like to enlarge, thus decreasing the need for the consumer to put the tablet down and look around for a pair of glasses.
You can only run text ads. As of this writing, Google has discontinued accepting new applications for Grantspro, and it's not clear whether they will open it back up. That's right, Google takes care of the bill via its Google Grants program.
Readability is important here but so is the idea of grouping content into segments or categories – this is most often seen in blog posts where header tags are used to break apart large walls of text. Taglines are a great way to quickly translate...
Regardless of algorithms, links and anchor text, this little fact of the internet elucidates the inalienable right of content creators on the web. Content production was a chore and most businesses were not open to it - they didn't get why content...
The good news: the group of current seniors is becoming more open to browsing and making purchase decisions on the Internet, with more than 84 percent of seniors browsing the Internet and performing searches on multiple devices, according to a...
You can assess your anchor text by linking site authority with tools such as Open Site Explorer and Majestic SEO. Through the use of a tool such as Open Site Explorer you can gain information in the server status of your most linked content.
