The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities. Truly, that should be enough to get a local link building...
For example, on Facebook if you log in or open an account, you have to use an email address. So a consumer could literally have an iPhone there and also have their laptop open, and they'll get different versions of the email.
Just open Now and the weather card will automatically display the forecast for your current location. As an added bonus, Android users enjoy additional features that integrate deeply into other applications, enabling them to use commands to...
I use Textpad, but you can copy your urls to any text editor. For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools, etc. Now that you have your text files, you are ready to unleash the frog.
Paid text links using exact match anchor text. Once again, heavy usage of exact match anchor text (for so-called "money keywords") was the biggest culprit. All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed...
Unbranded keywords found in anchor text. Setting the expectation that reporting is more than just presenting rank data will help to create a relationship that is open to exploring opportunities to optimize based on strong metrics around keyword...
Once upon a time you could easily hide text in your pages by using the same color font on the same color background. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. We chose WordPress for its ease of use and customization...
In survey after survey, smartphone users want to know if a close physical location is open. This approach is excellent for small businesses who need the essence of their homepage text to appear on their mobile site.
In this video, Google's Distinguished Engineer Matt Cutts explained that a Google employee won't open an external file or visit an unknown website for fear of picking up malware. In reviewing our links, we now see that we have tried to manipulate...
For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I thought to myself, was he using comment spam to gain exact match anchor text links? So, I shot over to Majestic SEO and Open Site Explorer to analyze his...
It includes a new cover feed that appears the moment users turn to their phone, a revamped messaging service that incorporates text and Facebook messages in the form of “chat heads” (pictured) and an app launcher.
Highlight multiple text items and use shift+f3 to toggle between various capitalization options – loads easier than changing individual letters manually – something I see happening all the time and it drives me nuts!
There are several CSS techniques for hiding content, including moving the content off-page (location-wise), using white on white text, etc. On the flip side, if you miss those harmful pieces of code, and leave them unattended, you leave the site in...
Update XML sitemaps for text content, images, and videos. Implement the Twitter Cards and Facebook Open Graph. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence.
WordPress is fantastic, free, and open source. You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. This open-source Apache HTTP server module...
Sounds daunting, but look at it like this: your initial job is to isolate local managers within a major organization who are open to digital and make them your case study. Get them to provide you with a personalized bit of welcome text, their photo...
At that point, you have two choices - click and accept the suggestion or keep typing and the ghosting text will change with your continued typing. The process appends text right where you're typing, highlighted as if it were selected with a mouse.
Unfortunately, it only takes a few minutes in Open Site Explorer or Majestic to see the problem. Had the companies struck by Penguin analyzed all of the links being built, and the heavy use of exact match anchor text, they possibly could have...
He showed a slide depicting a woman holding a toddler in one arm while talking on the phone in front of an open laptop as a dog jumped up on her. No longer is the content about text and images. For search marketers in 2013, the message today at...
