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  1. U.S. Search Awards 2014 Nominations Now Open

    Tickets to the event are $225 per person or $2,000 for a table of 10. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year...

  2. 4 Critical Elements of a Successful Content Marketing Team

    What concerns or questions they frequently bring to the table. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential avenues open to you on the marketing...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    While content, tools, linkable assets, and outreach can go a long way, nothing brings quite the potential to the table that a good old-fashioned PR stunt can. Data from the Open Penguin Data Project suggests that anchor text is typically the third...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Whatever you're focusing on in your pivot table, Calculated Fields allows you to do the math behind the scenes. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers.

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  6. SEOs: Will You Negotiate a Salary Increase in 2013?

    The evidence on the table seems to be that employers are open to it and possibly even expecting to offer "lifestyle benefits" as a means to compete for or retain talent - remember: employers are selling their reputation to you just as much as you...