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  1. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Utilizing web analytics has been a standard practice in every industry for many years.

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to...

  3. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language.

  4. Recovering from Penalties, Penguin, and Panda

    These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.