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  1. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...

  2. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? Surveys provide a relatively easy way to poll varying audiences in a scalable way...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    These pages hold the same content the Javascript application would show as well as using standard indexable links for navigation. As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that...

  4. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Utilizing web analytics has been a standard practice in every industry for many years.

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to...

  6. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language.