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  1. Twitter Speak From @ to Z – Terms & Definitions

    OAuth is something that Twitter uses to provide authorized access to its API (technically called “open standard for authorization”). But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language.

  2. Recovering from Penalties, Penguin, and Panda

    These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes. Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. However, as data is collected and results are analyzed, the advertiser becomes intrigued and open to...