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Open Source Technology

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  1. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. The Referrer provides a method that allows advertisers to pass tracking parameters...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Powerful women are a source of constant inspiration to me,” Mackey said. It's hard to find that time to reflect on the women who blazed trails in politics, business and technology, but without them I wouldn't have had the opportunities I've had to...

  3. Google Crisis Response: From Search Engine to Information Provider

    The technology was made to be open source from the outset and subsequently was used for the Japan and Chilean earthquakes. Firstly, it's still all about "Faster is Better" which has always been Google's mantra and secondly Google Knowledge...

  4. Google, Facebook & Amazon Quietly Forming Tech Lobbying Group?

    We must guard against misguided attempts to handcuff this incredible source of job creation, freedom and creativity," Technology giants – and often competitors – Google, Facebook, Amazon, and eBay are expected to join forces to form a lobbying...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Grehan said, "When you have 80% of your traffic (revenue) coming from one source (Google) and a Panda comes along and takes it away, what were you thinking about in the first place? If we're seen as a group who huddles to protect our own rather...

  6. Funny Flirting with Siri; The Apple of My iPhone

    Ordinarily, it is extremely annoying when someone constantly wants to borrow your phone, but in the case of Siri on the iPhone 4S we had struck upon a potentially limitless source of amusement. Upon hearing that Stephen Colbert asked Siri to 'write...