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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Now you can select both the mobile and the desktop segments to gain insight into the conversion rate differences between visitors from each source (e.g. Click on "Technology" in the left menu bar. Click on the arrow at the top left of your Google...

  2. Google Analytics Engagement Report: How to Find Helpful User Insights

    Take a look at the data in reports, such as Technology, Traffic Source and Demographics to see if they are bots or caused by something else. This report is often proof that users view a lot of pages when placing a high value order, but perhaps your...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. The Referrer provides a method that allows advertisers to pass tracking parameters...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Powerful women are a source of constant inspiration to me,” Mackey said. It's hard to find that time to reflect on the women who blazed trails in politics, business and technology, but without them I wouldn't have had the opportunities I've had to...

  5. Google Crisis Response: From Search Engine to Information Provider

    The technology was made to be open source from the outset and subsequently was used for the Japan and Chilean earthquakes. Firstly, it's still all about "Faster is Better" which has always been Google's mantra and secondly Google Knowledge...

  6. Google, Facebook & Amazon Quietly Forming Tech Lobbying Group?

    We must guard against misguided attempts to handcuff this incredible source of job creation, freedom and creativity," Technology giants – and often competitors – Google, Facebook, Amazon, and eBay are expected to join forces to form a lobbying...