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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. Become a Trustworthy Source of Information

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Powerful women are a source of constant inspiration to me,” Mackey said. Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and mentor other women in...

  3. Don't Be Evil Tool: Focus on the User Builds a 'More Relevant Google'

    Using Google’s own search results, the Focus on the User open source bookmarklet unveils the bias created by Search Plus Your World. The passive aggressive melodrama that has been Social Media Wars over the last several months has become open war...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Grehan said, "When you have 80% of your traffic (revenue) coming from one source (Google) and a Panda comes along and takes it away, what were you thinking about in the first place? As SOPA protests, largely driven by social media rage on around...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Potentially more click-throughs (due to trusted source/author) Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Why Bother with Social Media Optimization?