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  1. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. When the website "code" is created and owned by a...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing, either through the Google Analytics or Remarking code snippet. Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting.

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Your site may be exposed to front-end code injection. Meaning extensions, plug-ins, modules, and code changes are supplied by and supported by a community of developers worldwide. The integrity of the code shared may not always be secure for your...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    If the page still contains your full domain name in the source code, then there's a good chance the link is still present. At the end of the crawl, you can see which pages still have that code (or don't have that code), and that can help you save...