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Open Source Competitive Market

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  1. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    According to a recent survey by American Express Open and SEMPO, SMBs find word-of-mouth a better source for customers than search, and more SMBs are currently or planning to invest in social media as a marketing tactic than search in 2011.

  2. The Link Builder's Guide to Competitive 'How-To' Content Analysis

    There are several ways to source prospects for your how-to content. You will use two or three high-level market defining keywords (MDKWs), as well as one or two informative content descriptors such as ["how to"”, [tips”, [guide to”, [Top * Ways”, etc.

  3. SearchDay: Well-Rounded SEM for SMBs

    Online Ad Spend Intact Despite Weakening EconomyPosted by Nathania JohnsonThough the economy has been a source of financial pain in some industries, the first quarter of 2008 saw online advertising remaining quite intact.

  4. SEM Vendor Checklist

    What is your experience with open source blogging software like WordPress? Online Market Research Giant TNS Snaps Up Boston's Compete, ClickZ News What methods will be used to mine competitive intelligence about our competitors?