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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. In branding yourself as a resource, you're also branding yourself as their go-to source online, and...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. When Google made it apparent that 100 percent of its...

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Security The majority of complete front-end frameworks are open source. Meaning extensions, plug-ins, modules, and code changes are supplied by and supported by a community of developers worldwide. For example, take security precautions so you don...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Dana helped open doors for me and thanks to her I am part of this awesome community. Powerful women are a source of constant inspiration to me,” Mackey said. Roth noted that even though this is an issue, the comments by men and women in posts...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    BradsDeals: I really like this coupon site, and they source deals from all over the Internet. It might be a forum or a community, but it's a place where you can get your promotion right in front of a sure-to-be-shopping-for-your-product demographic.

  6. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    This incredibly streamlined open-source program loads in an estimated 0.024 seconds, and most handy image editing commands are mere keystrokes away. Factual is an amazing go-to source for international data on thousands of topics, updated constantly.